Using an “aha” moment, I had turned insight into a better user experience. Within a week, the number of searches on our website decreased by about seventy percent.

I then used this new insight to put “Recommended Links” (which my team jokingly later called “Greco-mended Links” due to my last name) alongside the search box. I learned that ten search phrases accounted for seventy-five percent of all searches. Shortly after using our digital analytics product, I tracked what users searched for on the website. One of my first “aha” moments came when I worked at the CME. One of the reasons I got into and have stayed in the digital analytics industry for so long is that I love “aha” moments. That was my Uber “aha” moment, and I haven’t used many taxis or rental vehicles since. Within minutes, a car came directly to me, took me to where I needed to go, and I didn’t have to worry about paying with cash or credit card, but instead simply exited the car. But one day, I desperately needed a taxi and couldn’t find one, so I tried Uber. When Uber first came on the scene, I was skeptical about getting into a stranger’s car. “Aha” moments represent the point at which users realize why they need or love the product. Product teams often discuss getting new users to their “aha” moment. At that moment, your brain registers a new learning or what some call an “aha” moment. Every once in a while, you learn something new, look at something from a different angle, or something just clicks. “Aha” moments are one of my favorite things in life.

Acting on your aha moments